Get ahead of the crowd by mastering your hooks with these 7 proven methods:
Don't write: "My client made nearly $100k last month."
Instead say: "My client made $97,565 last month."
We are conditioned to spot bad things, use it to your advantage.
The overall message in the email can be positive but you can grab attention by highlighting a bad outcome in the header.
For example: "Beginner's hell sucks. Here's how to escape it."
The human mind hates an open loop. Give just enough information to make someone curious and they have to find out more to close the loop.
You can do this by providing the beginning and the end of a story up top. Leave the middle out to intrigue your reader.
Top tip: Always check how much of your hook will be seen - use this website.
Your name is the most powerful word in the world.
Second to that, it's any word you use to self-identify.
Be specific about who you are writing to and if your reader identifies with that group it will stop them in their tracks.
Examples: "Fintech Founders", "First year college students", "Aspiring writers".
People trust results. Show them yours.
If you are writing about fitness, show your reader your transformation.